Since its inception, Amazon EC2 has enabled companies to run highly scalable infrastructure with minimal overhead. Over the years, Amazon Web Services has expanded with new offerings and additional regions around the world.
All this growth has made establishing a global footprint easier than ever. And yet, most EC2 customers still choose to operate in a single region. While this is fine for many applications, customers with significant web infrastructure are depriving users of drastically improved performance. Deploying infrastructure in EC2's new regions cuts out one of the biggest sources of latency: distance.