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Monday
Sep252017

Adcash - 1 Trillion HTTP Requests Per Month

This is a guest post by Arnaud Granal, CTO at Adcash.

Adcash is a worldwide advertising platform. It belongs to a category called DSP (demand-side platform). A DSP is a platform where anyone can buy traffic from many different adnetworks.

The advertising ecosystem is very fragmented behind the two leaders (Google and Facebook) and DSPs help to solve this fragmentation problem.

If you want to run a campaign across 50 adnetworks, then you can imagine the hassle to do it on each adnetwork (different targetings, minimum to spend, quality issues, etc). What we do, is consolidate the ad inventory of the internet in one place and expose it through a self-service unified interface.

We are a technology provider; if you want to buy native advertisement, if you want to buy popups, if you want to buy banners, then it is your choice. The platform is free to use, we take a % on the success.

A platform like Adcash has to run on a very lean budget, you do not earn big money, you get micro-cents per transaction. It is not unusual to earn less than 0.0001 USD per impression.

Oh, by the way, we have 100 ms to take a decision.