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Robert Scoble wrote a fascinating case study, MySpace’s death spiral: insiders say it’s due to bets on Los Angeles and Microsoft, where he reports MySpace insiders blame the Microsoft stack on why they lost the great social network race to Facebook.
Does anyone know if this is true? What's the real story?
I was wondering because it doesn't seem to track with the MySpace Architecture post that I did in 2009, where they seem happy with their choices and had stats to back up their improvements. Why this matters is it's a fascinating model for startups to learn from. What does it really take to succeed? Is it the people or the stack? Is it the organization or the technology? Is it the process or the competition? Is the quality of the site or the love of the users? So much to consider and learn from.
Some conjectures from the article: