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In Resolved: Widespread Application Outage, Heroku tells their story of how they dealt with the Amazon outage. While taking 100% responsibility for the downtime, they also shared a number of the strategies they used to bring their service back to full working order.
One of Heroku's most interesting strategies wasn't a technical hack at all, but how they consciously went about deploying their Ops personnel in response to the emergency. An outline of their strategy is: