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This is a guest post by Marcel Panse and Sander Nagtegaal from Peecho.
Although architecture descriptions are an interesting read, the problems that start-ups face are hardly ever addressed. We would like to change that, so here is our architecture story.
Introducing a start-up
The Amsterdam-based company Peecho offers print-as-a-service. Our embeddable print button allows you to sell your digital content as professionally printed products, like photo books, magazines or canvases - straight from your own website. There is an API, too.
Printcloud is the system that powers the print button. It exists in the cloud only, growing when needed and becoming smaller if it can. The system takes in print orders, magically transforms tough data into print-ready files and routes the orders to the production facility that is closest to the intended recipient.
To preserve the environment, Peecho's philosophy is to facilitate global ordering, but to aim for local production only.
Expensive stuff does not scale
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