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99designs is a crowdsourced design contest marketplace based out of Melbourne Australia. The idea is that if you have a design you need created you create a contest and designers compete to give you the best design within your budget.
If you are a medium sized commerce site this is a clean example architecture of a site that reliably supports a lot of users and a complex workflow on the cloud. Lars Yencken wrote a nicely written overview of the architecture behind 99designs in Infrastructure at 99designs. Here's a gloss on their architecture:
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