Recommend iDoneThis - Scaling an Email-based App from Scratch (Email)

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This is a guest post by Rodrigo Guzman, CTO of iDoneThis, which makes status reporting happen at your company with the lightest possible touch.

iDoneThis is a simple management application that emails your team at the end of every day to ask, "What'd you get done today?" Just reply with a few lines of what you got done. The following morning everyone on your team gets a digest with what the team accomplished the previous day to keep everyone in the loop and kickstart another awesome day.

Before we launched, we built iDoneThis over a weekend in the most rudimentary way possible. I kid you not, we sent the first few batches of daily emails using the BCC field of a Gmail inbox. The upshot is that we’ve had users on the site from Day 3 of its existence on.

We’ve gone from launch in January 2011 when we sent hundreds of emails out per day by hand to sending out over 1 million emails and handling over 200,000 incoming emails per month. In total, customers have recorded over 1.7 million dones.

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