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Advertising for the Super Bowl is bigger than the game for many viewers. So you gotta figure advertisers are ready for the traffic bursts generated by their expensive ads? Not exactly...
Yottaa reports an amazing 13 advertiser websites crashed during the Super Bowl. Coke was interactively au currant, asking viewers to vote for the ending of a commercial, but load times went to 62 seconds. SodaStream, Calvin Klein, Axe, Got Milk? The Walking Dead, many movie sites, and many car sites, all were flagged with delay of fame penalties.
Lots of time, money, and creative energy is spent lovingly perfecting every detail of these commercials. It won't be a surprise to any programmer that this can't usually be said of the follow through on the backend.
So what can you do? Yottaa has some good tips and Michael Hamrah has a wonderful post on dealing with the Super Bowl Burst Problem:
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