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Recommend AppLovin: Marketing to Mobile Consumers Worldwide by Processing 30 Billion Requests a Day (Email)

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Article Excerpt:

This is a guest post from AppLovin's VP of engineering, Basil Shikin, on the infrastructure of its mobile marketing platform. Major brands like Uber, Disney, Yelp and Hotels.com use AppLovin's mobile marketing platform. It processes 30 billion requests a day and 60 terabytes of data a day.

AppLovin's marketing platform provides marketing automation and analytics for brands who want to reach their consumers on mobile. The platform enables brands to use real-time data signals to make effective marketing decisions across one billion mobile consumers worldwide.

Core Stats

  • 30 Billion ad requests per day

  • 300,000 ad requests per second, peaking at 500,000 ad requests per second

  • 5ms average response latency

  • 3 Million events per second

  • 60TB of data processed daily

  • ~1000 servers

  • 9 data centers

  • ~40 reporting dimensions

  • 500,000 metrics data points per minute

  • 1 Pb Spark cluster

  • 15GB/s peak disk writes across all servers

  • 9GB/s peak disk reads across all servers

  • Founded in 2012, AppLovin is headquartered in Palo Alto, with offices in San Francisco, New York, London and Berlin.

 

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