Recommend Developing Products in the Style of Etsy (Email)

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How should you go about structuring your project? We have two general paradigms that I'll characterize as flowing from the Etsy coaching tree, emphasising the monolith, and from the Netflix coaching tree, emphasizing microservices. This is of course an over simplification, but it's for instructional purposes only. For a broad comparison of the two approaches take a look at The Great Microservices Vs Monolithic Apps Twitter Melee.

This is not a good vs. evil sort of mythos. The Force is truly one. We simply have two valid and functional ways of looking the world.

I think wdewind nails the heart of the difference:

The point of the article is that local optimization gives you this tiny boost in the beginning for a long term cost that eventually moves the organization is a direction of shipping less. It's not that innovative technologies are bad.

The mentioned article is Choose Boring Technology by Dan McKinley, in which Dan does a great job exploring Etsy style development with both insight and wisdom. 

Dan explores four different principles:


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