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PlentyOfFish was acquired by the Match Group for $575 million in cash. And it all goes to Markus Frind. Here's the story of the acquisition.
Way back in 2009 I wrote architecture article on PlentyOfFish, which I'll reproduce here for historical perspective. The main theme at that time was how Markus was making great fat stacks of cash from adsense by running this huge site all by himself on a Microsoft stack.
We know the adsense goldmine played out long ago. What else has changed? We don't really know. Sometime ago we stopped getting updates on PlentyOfFish architecture changes, so that's all we have.
I doubt much remains the same however. Now 75 people work at PlentyOfFish, there are 90 million registered users, and a whopping 3.6 million active daily users, so something must be happening.
Anyway, here's the old PlentyOfFish Architecture. It still makes for interesting reading. I'm just wondering, when you get done reading, is being sold for $575 Million the ending you would expect?
PlentyOfFish Architecture
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