Thanks to zero marginal cost digital production methods, we're seeing content markets—for the first time—develop in conditions free from supply and price constraints.

In the process we've learned something: consumers have an unquenchable thirst for new content; content creators are willing to oblige with an equally prodigious stream of new content; platforms that best control access to the customer are the biggest winners; the reward for content creators varies drastically by medium and platform.

For consumers, life is now a streaming fixed priced buffet of unending variety and diversion.

For producers, the changes have been terrifying. Old modes have crumbled, leaving everyone scrambling to figure out what, if anything, comes next.

To adapt, content creators are learning to exploit capture loops, bundling, and collaboration to extract money from a digital economy that has collectively decided it rarely wants to pay artists directly for their content anymore.

The most highly evolved form of digital content platform strategies can be found in the book market. Why? Because Amazon.

Kindle Unlimited is the Clear Platform Winner