Why You Need To Attend THIS CONFERENCE • Understand the multi-dimensional view of business-technology alignment • A sense of urgency for aggressively pursuing Enterprise Architecture • A "language" (ie., a Framework) for improving enterprise communications about architecture issues • An understanding of the cultural changes implied by process evolution. How to effectively use the framework to anchor processes and procedures for delivering service and support for applications • An understanding of basic Enterprise physics • Recommendations for the Sr. Managers to understand the political realities and organizational resistance in realizing EA vision and some excellent advices for overcoming these barriers • Number of practical examples of how to work with people who affect decisions on EA implementation • How to create value for your organization by systematically recording assets, processes, connectivity, people, timing and motivation, through a simple framework For registrations, group discounts or further details please contact Caroline.smith@icmgworld.com http://www.ITArchitectureSummit.com