GEO-aware traffic load balancing and caching at CNBC.com

CNBC, like many large web sites, relied  on a CDN for content delivery.  Recently, we started looking  to see if we could improve this model.  Our criteria was:

- improve response time
- have better control over traffic (real time reporting, change management and alerting)
- better utilize internal datacenters and their infrastructure
- shield users from any troubles at the origin infrastructure
- cost out

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